Evolution of Design Thinking Capabilities
Keywords:Design Thinking, Design Capabilities, Design Attitudes, Design Skills
Design and especially design thinking are becoming a strategic source of competitive advantage. From its business theorization in early 2000s the adoption and awareness in both academics and practitioners’ world is unmeasurable. Todays the attention of academics is no more only on the process and its phases, inspiration, ideation and implementation but more and more attentions are positioned on the team dynamics and the more hidden aspects of such methodology. As a matter of fact, literature shows that design thinking is not unique but it can be framed in at least four different kinds creative problem solving, sprint execution, creative confidence and innovation of meaning. The investigation aims at discovering which are the different capabilities characterizing the different kinds of design thinking. Through a survey on the Italian market of service providers of design thinking services the paper shows the different skills, competences and attitudes that are more relevant for each of the four kinds of design thinking. This is valuable for both practitioner and academics because it enriches the knowledge on the team composition in terms of capabilities, a still blurred element of the design thinking literature.