A Systems Thinking Perspective
The strength of design is that it brings new perspectives - often referred to as ‘out of the box’ thinking. However, an attitudinal and methodological strength need not render the designer humble in systems-based business knowledge that improves the prospect of ideas being carried through to implementation. Systems thinking as a discipline offers designers a way to model and understand how a business works, from its processes and power structures to its people and underlying architecture. This paper proposes an incorporation of key system thinking tools including; Soft Systems Methodology, Business Architecture and Viable Systems Modelling into the design process to develop what we term business empathy. The paper contributes a system thinking perspective to an increasing body of literature regarding design innovation.
Copyright (c) 2019 Academy for Design Innovation Management
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.