Storytelling and Low-Resolution Prototypes for Innovative Simulated Experiences in User-Centered Research

  • Daniela SZABLUK Pontifical Catholic University of Rio Grande do Sul, Brazil
  • Ana BERGER Pontifical Catholic University of Rio Grande do Sul, Brazil
  • Andrea CAPRA Pontifical Catholic University of Rio Grande do Sul, Brazil
Keywords: design research, user experience, low-resolution prototypes, storytelling

Abstract

This article discusses the use of low-resolution prototypes and storytelling as tools for planning and building simulated interactive experiences as a part of an exploratory method of user-centered research. We contextualize the concept of low-resolution prototyping and storytelling, present its insertion in the method and discuss its relevance to design user-centered experiences. The results suggest that using low-resolution prototypes and storytelling to create immersive experiences to validate products/services enable a deep understanding about users, which is an important perspective to design driven-innovation, considering that people do not buy products and services, but meanings. The combination of both tools gives the researchers a qualified amount of data that covers what the user consciously speaks, automatically does and unconsciously expresses. Using the proposed method companies will be able to identify the value perceived by customers, in order to create a better experience.

Published
2019-11-30
How to Cite
SZABLUK , D., BERGER , A., & CAPRA , A. (2019). Storytelling and Low-Resolution Prototypes for Innovative Simulated Experiences in User-Centered Research. Conference Proceedings of the Academy for Design Innovation Management , 2(1), 607–619. https://doi.org/10.33114/adim.2019.07.310