Design artefacts as flexible and persuasive tools for customer-centric innovation

  • Jochen SCHWEITZER University of Technology, Australia
  • Jacqueline WECHSLER Sticky Design Studio, Australia /University of Technology, Australia
Keywords: design artefacts, , design methods, customer-centricity, organisational change

Abstract

More organisations are adopting customer-centric innovation practices to increase business value; however, very little is known about the factors driving customer-centric innovation or the conditions under which innovation succeeds. Similarly, very little is known about the role of design artefacts as inputs in customer-centric innovation processes or as instruments that support the organisational change required for successful change. A practice-led case study was conducted to examine the role of design artefacts and to demonstrate how they are flexible and persuasive tools that mediate the social and intertwined demands of customer-centric innovation strategies. Five distinct roles of design artefacts are proposed and their value in contributing to innovation and organisational change are considered.

Author Biography

Jacqueline WECHSLER , Sticky Design Studio, Australia /University of Technology, Australia

Jacqueline aka Jax

Published
2019-11-30
How to Cite
SCHWEITZER , J., & WECHSLER , J. (2019). Design artefacts as flexible and persuasive tools for customer-centric innovation. Conference Proceedings of the Academy for Design Innovation Management , 2(1), 280–292. https://doi.org/10.33114/adim.2019.05.208