Design practices for strategic innovation in start-ups

  • Daphna GLAUBERT HEIG-VD, HES-SO,/ ECAL, University of Art and Design Lausanne, HES-SO, Switzerland
  • Zarina CHARLESWORTH HEIG-VD, HES-SO, Switzerland
  • Nathalie NYFFELER HEIG-VD, HES-SO, Switzerland
  • Luc BERGERON ECAL, University of Art and Design Lausanne, HES-SO, Switzerland
  • Luc BERGERON ECAL, University of Art and Design Lausanne, HES-SO, Switzerland
Keywords: Start-ups, design practice, co-design, innovation

Abstract

This paper looks at the use of design practices in start-up firms for the creation of strategic advantage through product/service innovation. Start-ups face non-negligible challenges during the early-stage of development. The research questions examined to what extent design practices can provide the leverage needed to face these challenges. A 4-day Innovation by Design Challenge workshop provided the field for the research carried out. Participants were start-up firms each working together with two designers to form six teams. Methods used included: observation for the mapping of team activities; a short self-report questionnaire and; pre- and post-workshop semi-directed interviews with the start-ups. The findings support the idea that design practice integration into the initial development of a start-up can indeed provide a lever for success and provide the start-up with the strategic vision needed to go through the early-stage and bring their products/services to market successfully.

Published
2019-11-30
How to Cite
GLAUBERT , D., CHARLESWORTH , Z., NYFFELER , N., BERGERON , L., & BERGERON , L. (2019). Design practices for strategic innovation in start-ups. Conference Proceedings of the Academy for Design Innovation Management , 2(1), 554–567. https://doi.org/10.33114/adim.2019.03.300