A Semiotic Rosetta Stone Workshop

Enhancing visual communication through design semiotics

Authors

  • Dave WOOD Northumbria University, UK

DOI:

https://doi.org/10.33114/adim.2019.w02.464

Keywords:

Enhancing visual communication

Abstract

ADIM delegates will learn how the quality of user-participation can be enhanced by improving the visual communication within designed outputs. The workshop’s aim is to provide a direct, hands–on experience, to explore how iconic, indexical and symbolic semiotic representation can improve design’s message, concept or affordance. It will complement the conference sub-track 5.e Seeking signification in transformational times: design semiotics and the negotiation of meaning.

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Published

2019-11-04

How to Cite

WOOD, D. . (2019). A Semiotic Rosetta Stone Workshop: Enhancing visual communication through design semiotics. Conference Proceedings of the Academy for Design Innovation Management , 2(1), 1769–1771. https://doi.org/10.33114/adim.2019.w02.464