A Semiotic Rosetta Stone Workshop

Enhancing visual communication through design semiotics

  • Dave WOOD Northumbria University, UK
Keywords: Enhancing visual communication


ADIM delegates will learn how the quality of user-participation can be enhanced by improving the visual communication within designed outputs. The workshop’s aim is to provide a direct, hands–on experience, to explore how iconic, indexical and symbolic semiotic representation can improve design’s message, concept or affordance. It will complement the conference sub-track 5.e Seeking signification in transformational times: design semiotics and the negotiation of meaning.

How to Cite
WOOD, D. (2019). A Semiotic Rosetta Stone Workshop. Conference Proceedings of the Academy for Design Innovation Management , 2(1), 1769–1771. https://doi.org/10.33114/adim.2019.w02.464