Integrating Business and Design through Experiential Learning

Abstract

This case study highlights how design merged with business studies addresses some of the key issues facing management teaching and learning. It outlines a pedagogical design framework, capturing both content and process through balancing analytical and creative thinking. The students interpret and use theory throughout various stages of a design challenge; through presentations and written submissions, students turn knowledge into reflection and action. The case study highlights how the developed framework engages the students in continuous learning cycles that are supported by an iterative assessment structure and catalysed by curiosity, creativity and courage