Case Studies Introduction

Case Studies from the Frontlines of Design Innovation Management


  • Mark Randall
  • Aaron Fry



Case Studies, ADIM, 2019, Design Innovation Management


When we initially proposed a case study track to Erik Bohemia, the ADIM’s 2019 conference chair in London, it was a speculative exercise to ascertain whether an alternate form to the academic paper and the workshop could enrich discourse in the management design community. We are both business-design educators at Parsons School of Design in New York City. Our institution maintains its industry connections principally through our teaching faculty who are drawn from agencies, consultancies and in-house innovation teams globally. Based on our own experience with industry/academic hybridity and through our teaching approach, we developed a hunch that there may be a wide interest in, and applicability [with] this form and we’re gratified for the high level of engagement in this initiative, exemplified by the inaugural set of cases in this volume




How to Cite

Randall, M. ., & Fry, A. (2019). Case Studies Introduction: Case Studies from the Frontlines of Design Innovation Management. Conference Proceedings of the Academy for Design Innovation Management , 2(1), 1520–1423.