Case Studies Introduction
Case Studies from the Frontlines of Design Innovation Management
When we initially proposed a case study track to Erik Bohemia, the ADIM’s 2019 conference chair in London, it was a speculative exercise to ascertain whether an alternate form to the academic paper and the workshop could enrich discourse in the management design community. We are both business-design educators at Parsons School of Design in New York City. Our institution maintains its industry connections principally through our teaching faculty who are drawn from agencies, consultancies and in-house innovation teams globally. Based on our own experience with industry/academic hybridity and through our teaching approach, we developed a hunch that there may be a wide interest in, and applicability [with] this form and we’re gratified for the high level of engagement in this initiative, exemplified by the inaugural set of cases in this volume
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